Pre Conference Workshop

Practice Enhancement Training

Profitable Practices: The Power of Video

Our course addresses four principle objectives:


Attract The Patients You Want

  • Become noticed, known, and remembered
  • Identify your ideal patient base
  • Create a prominent, positive, and pro-active brand
  • Harness your website capabilities
  • Leverage the power of social media
  • Use video & media to effectively deliver messages

Add New Profit Centers To Your Business

In a world of unlimited possibilities, discover which products and services would profit and benefit your practice.

  • Integrate nutraceuticals/cosmeceuticals into
    your practice
  • Evaluate the pros and cons of different offerings
  • Learn from lessons and experiences of colleagues
  • Assist your staff in selling new offers
  • Explain the benefits of new services to patients
  • Add lab services that patients require

Optimize Your Income

By restructuring and reshaping your practice, bring new revenue sources into your business, and reduce any financial stresses/burdens.

  • Identify the best model for your practice
  • Understand cash pay, hybrid, concierge, membership, telemedicine, and shared visit structures
  • Solve the financial leaks in your practice
  • Communicate the value of cash pay Incentivize your staff for consistently proactive and pro-quality performance

Exceed Patient Expectations

By creating a base of loyal patient promoters, you can easily build your business without spending extra resources and dollars. Fill your appointment schedule through word of mouth.

  • Deliver consistent benefits to patients
  • Learn to communicate with different types of
  • Use motivational interviewing for better
  • Extend your influence with the implementation
    of educational videos
  • Build referral/testimonial strategies into practice

Are you using the best patient conversion tool?

It's video. You will be coached to create a 'welcome to my practice' video that highlights the benefits patients will achieve by coming to see you.

Who Should Attend?

Any practitioner of any discipline seriously interested in growing their practice.

Support staff who can help implement the skills and techniques taught in this course.

Training Program Schedule

8:00 am - 8:15 am

Program Introduction

Mark J. Tager, MD

8:15 am - 9:30 am

Models and Methods to Structure, Measure and Grow Your Cash Pay Practice

Erik Lundquist, MD
Shilpa P. Saxena, MD

9:30 am - 10:15 am

Building an Efficient Practice: Eliminating Leaks and Integrating Shared Office Visits

Mark J. Tager, MD
Shilpa P. Saxena, MD

10:15 am - 10:30 am



10:30 am - 11:30 am

A Must Have Revenue Generator: The Medical Weight Management Program

Kimball Lundahl, D.C.

11:30 am - 12:15 pm

How to Position Nutraceuticals with Patients

Industry expert

12:15 pm - 1:30 pm

Sponsored Lunch
Mono versus Multi-modal therapy: The Role of Bovine Colostrum in Practice

Wiggy Saunders, MD

1:30 pm - 2:00 pm

How to Recognize & Address the Sarcopenia Epidemic

Dan Mueller

2:00 pm - 3:10 pm

Common People Management Problems & How to Handle Them

Panel Discussion with Faculty

3:10 pm - 3:40 pm



3:40 pm - 4:15 pm

Products & Services: Turning Staff into "Sellers"

Mark J. Tager, MD
Robert John Hughes

4:15 pm - 5:15 pm

Patient Engagement Techniques

Shilpa A. Saxena, MD
Erik Lundquist, MD

5:15 pm - 5:30 pm

Wrap Up & Homework “Welcome to My Practice” Preparation

Mark Tager, MD
Robert John Hughes

8:00 am - 8:15 am

Review of Day 1

Mark J. Tager, MD

8:15 am - 8:45 am

You are a Brand, What’s Your Plan?

Robert John Hughes
Jill Carnahan, MD

8:45 am - 9:30 am

Generating Presence to Attract Patients

Mark J. Tager, MD
Jill Carnahan, MD

9:30 am - 10:00 am



10:00 am - 10:30 am

How to Make Your Website Really Deliver

Tim Sawyer

10:30 am - 11:00 am

Stay Relevant: Incorporating Genomics into Your Practice

Penny Kendall-Reed, BSc, ND

11:00 am - 12:00 pm

Group A: Evaluating Your Web Presence (1/4 group AV)
Group B: Evaluating Your Web Presence (1/4 group AV)
Group C1&C2: Telling Your Story (1/ 2 group-non AV room)

Tim Sawyer
Adam DeGraide
Mark J. Tager, MD
Robert John Hughes

12:00 pm - 1:30 pm



1:30 pm - 2:30 pm

Telling Your Story Groups A&B (Non AV)
Evaluating Your Web Presence Group C1
Evaluating Your Web Presence Group C2

Tim Sawyer
Adam DeGraide
Mark J. Tager, MD
Robert John Hughes

2:30 pm - 3:30 pm

The ABCs of Social Media

Jill Carnahan, MD

3:30 pm - 4:00 pm



4:00 pm - 5:15 pm

Getting Your Welcome Message on Video

Mark J. Tager, MD
Robert John Hughes

5:15 pm - 5:30 pm

Creating Your Action Plan

Mark J. Tager, MD

Your Faculty

Mark J. Tager

Mark J. Tager, MD

Course Director
Chief Enhancement Officer, ChangeWell Training Academy, San Diego, California

Shilpa P. Saxena

Shilpa P. Saxena, MD

Medical Director, SevaMed Institute, Tampa Bay, Florida

Erik Lundquist

Erik Lundquist, MD

Medical Director, Temecula Center for Integrative Medicine, Temecula, California

Jill Carnahan

JillCarnahan, MD

Medical Director, Founder of Flatiron Functional Medicine, Louisville, Colorado

Robert John Hughes

Robert John Hughes

Chief Strategy Officer, ChangeWell Training Academy, San Diego, California

Kimball Lundahl

Kimball Lundahl, DC

President & Founder of Healthy Habits Medical Business Consultants, Meridian, Idaho

Penny Kendall-Reed

Penny Kendall-Reed, BSc, ND

Naturopathic Doctor/Director, Consultant/Lecturer, Toronto, Canada

Tim Sawyer

Tim Sawyer

President & Co-Founder of Crystal Clear Digital Marketing

Tahl N. Humes

Tahl N. Humes

Medical Director to Vitahl Medical Aesthetics,
Denver, Colorado

What to Bring

  • Printouts from your website, Facebook, LinkedIn, and any advertising materials
  • A fully-charged device capable of recording video (mobile phone or tablet)
  • Send links to any videos you have of yourself in advance to [email protected] (We will analyze them.)
  • You are highly encouraged to bring a staff member who can help you implement many of the tactics you learn in this program

Working in small group teams, you will present and receive feedback about how your brand projects in the marketplace.

A4M World Congress 2017 - The Ventian and Palazzo Resort

Venetian/Palazzo Resort

3355 Las Vegas Blvd. So.
Las Vegas, NV 89109, US
Phone: 702-414-4100

Rm Rate: $205/night
Room Rate Expires: 11-13-17
Group Code: RTARS


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