Pre Conference Workshop

Our course addresses four principle objectives:


Attract The Patients You Want

  • Become noticed, known, and remembered
  • Identify your ideal patient base
  • Create a prominent, positive, and pro-active brand
  • Harness your website capabilities
  • Leverage the power of social media
  • Use video & media to effectively deliver messages

Add New Profit Centers To Your Business

In a world of unlimited possibilities, discover which products and services would profit and benefit your practice.

  • Integrate nutraceuticals/cosmeceuticals into
    your practice
  • Evaluate the pros and cons of different offerings
  • Learn from lessons and experiences of colleagues
  • Assist your staff in selling new offers
  • Explain the benefits of new services to patients
  • Add lab services that patients require

Optimize Your Income

By restructuring and reshaping your practice, bring new revenue sources into your business, and reduce any financial stresses/burdens.

  • Identify the best model for your practice
  • Understand cash pay, hybrid, concierge, membership, telemedicine, and shared visit structures
  • Solve the financial leaks in your practice
  • Communicate the value of cash pay Incentivize your staff for consistently proactive and pro-quality performance

Exceed Patient Expectations

By creating a base of loyal patient promoters, you can easily build your business without spending extra resources and dollars. Fill your appointment schedule through word of mouth.

  • Deliver consistent benefits to patients
  • Learn to communicate with different types of
  • Use motivational interviewing for better
  • Extend your influence with the implementation
    of educational videos
  • Build referral/testimonial strategies into practice

Training Program Schedule

7:30 am - 7:45 am

Program Introduction

Mark J. Tager, MD

7:45 am - 8:15 am

How to Choose, Improve, or Modify Your Reimbursement Model

Shilpa P. Saxena, MD
Rebecca Hunton, MD

8:15 am - 8:45 am

Legal, Regulatory and Compliance Issues You Need to Know

Kristen Montez, JD

8:45 am - 9:30 am

Handling Common Human Resource Issues

Shilpa P. Saxena, MD
Rebecca Hunton, MD
Kristen Montez, JD

9:30 am - 9:45 am



9:45 am - 10:05 am

How to Create a Great Patient Experience

Shlpa P. Saxena, MD

10:05 am - 10:25 am

Fixing the Weak Links in Your Service Delivery

Mark J. Tager, MD

10:25 am - 10:45 am

How to Ethically Sell Products & Services to Patients

Mark J. Tager, MD

10:45 am - 11:35 am

The Art of Patient Communication

Shilpa P. Saxena, MD
Rebecca Hunton, MD

11:35 am - 11:55 am

Incorporating Group Visits into Your Practice

Shilpa P. Saxena, MD

11:55 am - 12:40 pm


12:40 pm - 1:05 pm

Branding Your Practice

Robert John Hughes

1:05 pm - 1:40 pm

Creating a Comprehensive Marketing Strategy

Robert John Hughes
Jill Carnahan, MD

1:40 pm - 2:10 pm

Basics of Digital Marketing

Tim Sawyer

2:10 pm - 2:40 pm

Making Social Media Work for You

Jill Carnahan, MD

2:40 pm - 3:10 pm


3:10 pm - 3:55 pm

Group A: Personal Website Analysis
Group B: Improving Your Live and Video Presentations

Group A: Tim Sawyer
Group B: Mark J. Tager, MD; Robert John Hughes

3:55 pm - 4:40 pm

Group A: Improving Your Live and Video Presentations
Group B: Personal Website Analysis

Group A: Mark J. Tager, MD and Robert John Hughes
Group B: Tim Sawyer

4:40 pm - 4:55 pm

Wrap Up

Mark J. Tager, MD

Register Now

Practice Enhancement Training - April 12

Only: $599.00

Your Faculty

Mark J. Tager

Mark J. Tager, MD

Course Director
Chief Enhancement Officer, ChangeWell Training Academy, San Diego, California

Jill Carnahan

JillCarnahan, MD

Medical Director, Founder of Flatiron Functional Medicine, Louisville, Colorado

Robert John Hughes

Robert John Hughes

Chief Strategy Officer, ChangeWell Training Academy, San Diego, California

Rebecca Hunton

Rebecca Hunton, MD

Kristen Montez

Kristen Montez, JD

Tim Sawyer

Tim Sawyer

President & Co-Founder of Crystal Clear Digital Marketing

Shilpa P. Saxena

Shilpa P. Saxena, MD

Medical Director, SevaMed Institute, Tampa Bay, Florida

Are you using the best patient conversion tool?

It's video. You will be coached to create a 'welcome to my practice' video that highlights the benefits patients will achieve by coming to see you.

Who Should Attend?

Any practitioner of any discipline seriously interested in growing their practice.

Support staff who can help implement the skills and techniques taught in this course.

What to Bring

  • Printouts from your website, Facebook, LinkedIn, and any advertising materials
  • A fully-charged device capable of recording video (mobile phone or tablet)
  • Send links to any videos you have of yourself in advance to [email protected] (We will analyze them.)
  • You are highly encouraged to bring a staff member who can help you implement many of the tactics you learn in this program

Working in small group teams, you will present and receive feedback about how your brand projects in the marketplace.

Register Now

Practice Enhancement Training - April 12

Only: $599.00

Save on your airfare by flying with Delta Airlines. Mention Code NMR6W and receive anywhere from a 3%-10% discount depending on class.

April Event 2018

The Diplomat Beach Resort

3555 South Ocean Drive
Hollywood, FL 33019, US
Phone: 855-689-2911

Rm Rate: $265-$285/night
Room Rate Expires: 3-19-18
Group Code: AAJ43


Contact Us Today!

Contact Me About: