Better Patient Outcomes. Predictable Income. More Freedom.
Build a Thriving Practice. Master the Business of Medicine.
Whether you're transitioning to cash-based model or integrating a hybrid approach—this workshop is essential for every clinician.
Running a successful practice today requires more than clinical expertise. It demands entrepreneurial thinking, efficient systems, and patient-first innovation. Join us for this 2-day, immersive workshop designed specifically for clinicians who are ready to take control of their business—without sacrificing the heart of patient care.
Program Chair
JJ Virgin
Certified Nutrition Specialist Board Certified In Holistic Nutrition®️
Certified Personal Trainer
What you'll gain
Clarity on Practice Models
Choose the right structure—cash or hybrid—that fits your goals.
Financial Mastery
Understand key metrics, pricing models, and profitability strategies.
Operational Efficiency
Streamline workflows, automate routine tasks, and optimize your team.
Marketing & Branding
Learn how to attract and retain your ideal patients with a modern, authentic brand.
Tech-Driven Growth
Harness digital tools to enhance patient care and scale your business.
Exit Strategy Insight
Plan for long-term success and prepare your practice for future growth—or sale.
Who Should Attend?
Physicians, nurse practitioners, and other licensed clinicians ready to:
- Launch a new private practice
- Transition away from insurance
- Improve profitability in an existing model
- Regain work-life balance and control
Two Days. One Transformative Experience.
Day 1:
Foundations of a Profitable Practice
From business models and team-building to financial fundamentals and systems design.
Day 2:
Advanced Strategies for Sustainable Growth
Tech integration, patient engagement, marketing, and scaling with purpose—plus a hands-on business planning workshop.
Walk Away With:
- A clear plan of action tailored to your unique practice goals
- Tools and templates to implement immediately
- New peer connections and expert guidance
- The confidence to run your practice like a business—without losing your passion for care
Schedule
- Vision for a Profitable Practice: Dr. Deb’s Story
- Participant introductions & check-in
- Overview of the 2-Day Journey
- Meet Your Trainers
- Mindset shifts to step into the CEO role
- Benefits of cash-pay models for patient outcomes & revenue
- Understanding and increasing your hourly value
- Avoiding the trap of underpricing & over-delivering
- Transitioning from services to transformation
- Real-world success stories & practice models
- Profit is the Oxygen for your practice
- Profit & Loss essentials, balance sheets, and cash flow
- Cost of service delivery and sustainable pricing
- Tax-efficient strategies for profitability
- Evaluating what’s profitable: The 80/20 approach
- Bonus: Sample P&L breakdown of a thriving practice
- Streamlining patient care through systems
- Automating repetitive tasks
- Optimizing patient flow
- Implementing hybrid & group care models
- Who to hire & when (contractors vs. employees)
- Creating a high-performance culture
- Tools for communication, project management & tracking KPIs
- Bonus: Sample SOPs & hiring plans
- Your chance to dive deeper into Day 1 topics
- Personalized feedback on practice challenges
- The complete patient journey & marketing funnel
- The power of niche and making yours stand out
- Improving clinical outcomes to increase patient lifetime value
- Turning results into referrals and long-term clients
- Adding multiple income streams to improved outcomes and enhanced income
- Attracting leads via SEO, social media, local events, paid ads
- Collecting leads: guides, webinars
- Creating a discovery call that converts
- Nurturing leads: email, social media
- The magic 9-word email
- Must-have tech stack: EMRs, CRMs, patient portals
- Automating patient education & engagement
- Remote monitoring & AI tools for improved outcomes
- Expanding services with leveraged care teams
- Guided working session: Tailor your plan using templates and tools
- Collaborative peer feedback & faculty coaching
- Leave with a clear action plan
- Bonus: Foundations for future exit strategy (SOPs, team, profitability)
- Summary of strategies & tools
- Implementation roadmap
- Resources for ongoing support
Registration
Ready to take the next step in your practice journey?
Secure your spot today and join a community of clinicians building profitable, patient-centered practices.