Online Certification Training
Mark Tager, MD
Comprehensive Online Business Training for Clinicians and Support Staff
- A 15-hour online training program that will help you build a successful Integrative and/or Aesthetic practice.
- Testing and certification for staff in basic practice enhancement competencies. Two tracts: Integrative Medicine and/or Aesthetics.
Who is this course for?
- Anyone and everyone in a practice who comes in contact with the patient or is involved in running a practice.
- Anyone who wants to grow personal skills to make a greater contribution in the world of healthcare.
By completing this program you will learn:
- How to communicate the basics of anti-aging/integrative and/or aesthetic medicine to patients
- The principles of branding, messaging, and practice marketing
- How to get started and successful with social media
- How to determine and reach the patients you want to treat
- Ways to improve the patient experience
- How to master digital marketing techniques including email, SEO and social
- Tips for improving your website
- Skills for giving healthcare presentations to consumers and peers
- Teambuilding techniques
- How to use video to communicate the benefits of your practice
- Protecting and enhancing your reputation…and more.
Organized as a series of short modules with accompanying handouts, Practice Enhancement Training will provide clinicians and team members with the skills to attract, retain and grow a vibrant patient base. Get your office trained and certified today.
Register Now
Certified Practice Enhancement Specialist (CPES)
Intro
Core Anti-Aging Content
Communicating with Patients
Service, Selling, and the Patient Experience
Creating the Great Office Team
Marketing Your Practice
Exam CPES Anti-Aging
Core Aesthetic Content and CPES Aesthetic will be available 2/15/18.
Our Faculty
Mark Tager, MD
Course Director
Russ Bartels MD
Jill Carnahan MD
Lorin Carpenter
James Chao MD
Felice Gersh MD
Hamp Hamptom
Ron Hartley
Andrew Heyman MD
Mark Houston MD
Robert John Hughes
Rebecca Hunton MD
Penny Kendall-Reed ND
Jim LaValle RPH, CCN
Kimball Lundahl DC
Gregory Petersburg DO
Pattie Ptak
Lori Robertson MSN, FNP-C
E. Victor Ross MD
Wiggy Saunders MD
Tim Sawyer
Shilpa P. Saxena MD
William Seeds MD
Pamela Smith MD
Sahar Swidan PharmD
Filomena Trindade MD
Program Intro
- How This Program is Organized
- Certificate vs. Non-certificate
- How to Get Your Certificate: Testing
Key Concepts & Content Anti-Aging / Integrative
- Terminology & Definitions
- Exercise
- Nutrition & Supplementation
- Stress Management
- Gut Health
- Regenerative Medicine
- Hormones
- Genetics & Genomics
- Inflammation & Autoimmune Disease
- CardioMetabolic
- Weight Loss
- Brain Health
Key Concepts & Content Aesthetic
- Terminology & Definitions
- Skin Anatomy & Physiology
- Understanding Skin Aging
- Skin Protection
- Topical Skincare
- Injectables: Neurotoxins & Fillers
- Energy Devices and Skin
- Treating Pigment
- Treating Redness
- Skin Tightening
- Non-invasive Body Shaping
- Vaginal Rejuvenation
Register Now
1
Communicating with Patients
- Principles of Clinical Communication
- Understanding Patient Expectations: Integrative Medicine
- Understanding Patient Expectations: Aesthetics
- Mastering Motivational Interviewing
- Incorporating Group Visits into Practice
- Making Sure Patients Show Up
- The Art of the Healthcare Presentation
2
Creating the Great Office Team
- Developing & Reinforcing Your Mission Statement
- Finding Your Patient Avatar
- Establishing a Great Office Culture
- Motivating the Team
- The Winning Formula for Performance Reviews
- Generational Communication
3
Service, Selling & The Patient Experience
- Understand the components of the patient experience
- Be able to audit your practice to identify areas that need improvement
- Facilitate a team discussion about money and how personal attitudes and experiences influence selling behavior
- Learn how scripting can create efficiencies in the sales process
- Recognize the importance of linking patient benefits to product & service features
- Explore the stages of patient conversion in a practice: what, how, and when to measure
4
Marketing Your Practice
- Creating and Reinforcing Your Brand
- Elements of a Great Website
- The Basics of Digital Marketing
- Search Engine Optimization (SEO)
- Email Basics
- Mastering Social Media
- Calculating ROI from Digital Marketing
- How to Use Video in Your Practice
