Pre Conference Workshop

Online Certification Training


Comprehensive Online Business Training for Clinicians and Support Staff

  • A 15-hour online training program that will help you build a successful Integrative and/or Aesthetic practice.
  • Testing and certification for staff in basic practice enhancement competencies. Two tracts: Integrative Medicine and/or Aesthetics.

Who is this course for?

  • Anyone and everyone in a practice who comes in contact with the patient or is involved in running a practice.
  • Anyone who wants to grow personal skills to make a greater contribution in the world of healthcare.
Practice Enhancement Training

By completing this program you will learn:

  • How to communicate the basics of anti-aging/integrative and/or aesthetic medicine to patients
  • The principles of branding, messaging, and practice marketing
  • How to get started and successful with social media
  • How to determine and reach the patients you want to treat
  • Ways to improve the patient experience
  • How to master digital marketing techniques including email, SEO and social
  • Tips for improving your website
  • Skills for giving healthcare presentations to consumers and peers
  • Teambuilding techniques
  • How to use video to communicate the benefits of your practice
  • Protecting and enhancing your reputation…and more.

Organized as a series of short modules with accompanying handouts, Practice Enhancement Training will provide clinicians and team members with the skills to attract, retain and grow a vibrant patient base. Get your office trained and certified today.


Register Now

Physician/Allied Healthcare Member

Only: $899.00

Physician/Allied Healthcare Non Member

Only: $1299.00


Certified Practice Enhancement Specialist (CPES)

Core Anti-Aging Content
Communicating with Patients
Service, Selling, and the Patient Experience
Creating the Great Office Team
Marketing Your Practice
Exam CPES Anti-Aging

Core Aesthetic Content and CPES Aesthetic will be available 2/15/18.


Our Faculty

Mark Tager, MD
Course Director

Russ Bartels MD

Jill Carnahan MD

Lorin Carpenter

James Chao MD

Felice Gersh MD

Hamp Hamptom

Ron Hartley

Andrew Heyman MD

Mark Houston MD

Robert John Hughes

Rebecca Hunton MD

Penny Kendall-Reed ND

Jim LaValle RPH, CCN

Kimball Lundahl DC

Gregory Petersburg DO

Pattie Ptak

Lori Robertson MSN, FNP-C

E. Victor Ross MD

Wiggy Saunders MD

Tim Sawyer

Shilpa P. Saxena MD

William Seeds MD

Pamela Smith MD

Sahar Swidan PharmD

Filomena Trindade MD

Program Intro

  • How This Program is Organized
  • Certificate vs. Non-certificate
  • How to Get Your Certificate: Testing

Key Concepts & Content Anti-Aging / Integrative

  • Terminology & Definitions
  • Exercise
  • Nutrition & Supplementation
  • Stress Management
  • Gut Health
  • Regenerative Medicine
  • Hormones
  • Genetics & Genomics
  • Inflammation & Autoimmune Disease
  • CardioMetabolic
  • Weight Loss
  • Brain Health

Key Concepts & Content Aesthetic

  • Terminology & Definitions
  • Skin Anatomy & Physiology
  • Understanding Skin Aging
  • Skin Protection
  • Topical Skincare
  • Injectables: Neurotoxins & Fillers
  • Energy Devices and Skin
  • Treating Pigment
  • Treating Redness
  • Skin Tightening
  • Non-invasive Body Shaping
  • Vaginal Rejuvenation

Register Now

Physician/Allied Healthcare Member

Only: $899.00

Physician/Allied Healthcare Non Member

Only: $1299.00


Communicating with Patients

  • Principles of Clinical Communication
  • Understanding Patient Expectations: Integrative Medicine
  • Understanding Patient Expectations: Aesthetics
  • Mastering Motivational Interviewing
  • Incorporating Group Visits into Practice
  • Making Sure Patients Show Up
  • The Art of the Healthcare Presentation

Creating the Great Office Team

  • Developing & Reinforcing Your Mission Statement
  • Finding Your Patient Avatar
  • Establishing a Great Office Culture
  • Motivating the Team
  • The Winning Formula for Performance Reviews
  • Generational Communication

Service, Selling & The Patient Experience

  • Understand the components of the patient experience
  • Be able to audit your practice to identify areas that need improvement
  • Facilitate a team discussion about money and how personal attitudes and experiences influence selling behavior
  • Learn how scripting can create efficiencies in the sales process
  • Recognize the importance of linking patient benefits to product & service features
  • Explore the stages of patient conversion in a practice: what, how, and when to measure

Marketing Your Practice

  • Creating and Reinforcing Your Brand
  • Elements of a Great Website
  • The Basics of Digital Marketing
  • Search Engine Optimization (SEO)
  • Email Basics
  • Mastering Social Media
  • Calculating ROI from Digital Marketing
  • How to Use Video in Your Practice

Contact Us Today!

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