Pre Conference Workshop

A Branding Facelift:
Ensuring Success in Practice Enhancement at Every Angle

Course Description

Our new aesthetics practice management workshop is spearheaded by Cheryl Whitman: CEO of Beautiful Forever, an aesthetics practice consulting firm, and industry expert in business development and marketing consulting. This one-day workshop, headlined “Goals, Plans, and Success: Industry Secrets for Aesthetic Management and Marketing,” will focus on understanding specific goals, planning strategies to enhance success rate, and learning best practices for road blocks and challenges. Lectures from faculty members will emphasize solutions that optimize revenue, and help attendees locate best financial matches within the marketplace. The workshop will further demonstrate how to best navigate the ever-changing landscape of digital medical technologies, in addition to time management with online platforms: all of which are engineered to help pave the road for ultimate success. Expert lecturers will additionally cover successful strategies for marketing, and how to cater to niche markets: including male aesthetic procedures and millennial patients. Harry Harctsrk, DDS will discuss the significant growth in the dental industry, coupled with the uses of dentistry for injectables and aesthetic procedures. Internationally recognized clinician Susan Murrmann, MD, FACOG will address female rejuvenation, lasers, and injectables. The course will conclude with an interactive discussion and Q&A focused on current hot topics related to the aesthetic industry, conducted by an expert panel of faculty clinicians. This workshop is designed for aesthetics practice and medical spa staff, consultants, office managers, aestheticians, front desk, concierge providers, nurse practitioners, and any attendee interested in aesthetics practice enhancement training.

Learning Objectives

  • Learn how to effectively identify goals, plan, and success and how to avoid road blocks from a practice management point of view
  • Gain insight into how the aesthetics market is driven by the need for psychological well-being and is resilient to economic events that affect traditional markets
  • Learn about aesthetic procedures, products, and winning consultations
  • Effectively jump-start your practice with strategy planning and community events on any budget
  • Understand keys to enhancing patient journey and experiences in the age of digital media to rise above the competition
  • Build a brand that consumers trust and to break the competitive barrier as well as to manage your community outreach
  • Advance your understanding of expanding your equipment options and profit centers

Event Schedule

Wednesday, December 12, 2018

9:00 AM

Ready, Set, Go! Succeeding in the Aesthetic Industry

Cheryl Whitman

9:15 AM

Blueprint to a Winning Consultation – Beyond the Technique

Azzfa Halim, MD

10:00 AM


10:30 AM

Growing your Practice in 2019: Do you Care? Should You?

Tim Sawyer

11:15 AM

Defining the Digital Patient Journey

Vahe Tirakyan

12:00 PM

Take the Wheel – Managing Multiple Locations, Setting Goals & Effective Time Management

Harry Harctsrk, DDS

12:30 PM


1:30 PM

Cautiously Building Your Retail Profit Centers: Branded vs Private Labeling to Expand Revenue

Cheryl Whitman

2:00 PM

Develop, Define and Implement Your Brand - Stand Out Ahead of your Competition

Cheryl Whitman and Ken Stone

2:45 PM

Accelerate your Practice – Promotional Marketing Events on Any Budget

Cheryl Whitman

3:15 PM


3:45 PM

GPS to Marketing Aesthetics and the Importance of the Male Population

Ken Stone

4:30 PM

Figure 8: Bring in the 8 Figure Income with Feminine Rejuvenation, Expansion Equipment and Profit Centers

Susan Murrmann, MD, FACOG

5:15 PM

Driving Strategies to Ensure Your Team’s Success and Develop Your Management Potential

Vahe Tirakyan

5:30 PM

Hot Topics for Aesthetics Success – Q & A Session

Panel of Experts

6:00 PM

Close on Session

Register Today!



3355 S Las Vegas Blvd
Las Vegas, NV 89109, US
(702) 607-7777

Rm Rate: $215/night
While Rooms are Available
Group Code – RAGNG

A4M World Congress 2018 - The Ventian and Palazzo Resort

Save on your airfare by flying with Delta Airlines. Mention Code NMR6W and receive anywhere from a 3%-10% discount depending on class.

ADD EVENT TO MY CALENDAR 12/14/2018 07:00 AM 12/15/2018 06:00 PM America/New_York A4M World Congress 2018 Las Vegas, NV

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