A Branding Facelift:
Ensuring Success in Practice Enhancement at Every Angle

Course Description

Our new aesthetics practice management workshop is spearheaded by Cheryl Whitman: CEO of Beautiful Forever, an aesthetics practice consulting firm, and industry expert in business development and marketing consulting. This one-day workshop, headlined “Goals, Plans, and Success: Industry Secrets for Aesthetic Management and Marketing,” will focus on understanding specific goals, planning strategies to enhance success rate, and learning best practices for road blocks and challenges. Lectures from faculty members will emphasize solutions that optimize revenue, and help attendees locate best financial matches within the marketplace. The workshop will further demonstrate how to best navigate the ever-changing landscape of digital medical technologies, in addition to time management with online platforms: all of which are engineered to help pave the road for ultimate success. Expert lecturers will additionally cover successful strategies for marketing, and how to cater to niche markets: including male aesthetic procedures and millennial patients. Harry Harctsrk, DDS will discuss the significant growth in the dental industry, coupled with the uses of dentistry for injectables and aesthetic procedures. Internationally recognized clinician Susan Murrmann, MD, FACOG will address female rejuvenation, lasers, and injectables. The course will conclude with an interactive discussion and Q&A focused on current hot topics related to the aesthetic industry, conducted by an expert panel of faculty clinicians. This workshop is designed for aesthetics practice and medical spa staff, consultants, office managers, aestheticians, front desk, concierge providers, nurse practitioners, and any attendee interested in aesthetics practice enhancement training.

Learning Objectives

Learn how to effectively identify goals, plan, and success and how to avoid road blocks from a practice management point of view
Gain insight into how the aesthetics market is driven by the need for psychological well-being and is resilient to economic events that affect traditional markets
Learn about aesthetic procedures, products, and winning consultations
Effectively jump-start your practice with strategy planning and community events on any budget
Understand keys to enhancing patient journey and experiences in the age of digital media to rise above the competition
Build a brand that consumers trust and to break the competitive barrier as well as to manage your community outreach
Advance your understanding of expanding your equipment options and profit centers