The Profitable Practice Blueprint
What they didn't teach you in medical school.
August 27–29, 2027
Gaylord Rockies Resort & Convention Center · Aurora, CO
$1,299 per attendee · all three days · non-CME
Program chair
JJ Virgin
- 3-Day immersive
- Better patient outcomes
- Predictable income
- More freedom
- Non-CME
Overview
Clinical excellence alone isn't enough anymore.
Build a thriving practice. Master the business of medicine.
You didn't go to medical school to struggle with spreadsheets, marketing plans, or insurance headaches. But here's the truth: to build the practice — and life — you actually want, you need to think like both a healer and an entrepreneur.
Whether you're dreaming of going fully cash-based, exploring a hybrid model, or just trying to make your current practice actually work for you, this three-day immersive workshop will show you how.
- Cash-based
- Hybrid models
- Clinician-CEO
- Exit-ready
What you'll walk away with
Six shifts that change how your practice runs.
Each block pairs the business thinking with decisions you can act on the week you get home.
Clarity on practice models
Cash-based? Hybrid? We'll help you choose the structure that aligns with your values, lifestyle, and financial goals — not someone else's playbook.
Financial mastery
Finally understand the numbers that matter: pricing strategies, profit margins, and the metrics that actually predict success.
Operational efficiency
Stop drowning in admin work. Streamline workflows, automate the mundane, and build a team that runs like clockwork.
Marketing & branding that feels authentic
Attract your ideal patients without feeling salesy. Build a brand that reflects who you are and connects with the people you're meant to serve.
Tech-driven growth
Discover the digital tools and AI solutions that enhance patient care and free up your time — without the overwhelm.
Exit strategy insight
Whether you're planning to scale, sell, or simply sustain — learn how to build a practice with long-term value from day one.
Who it's for & what you leave with
For clinicians ready to run a business, not just a schedule.
Physicians, nurse practitioners, and licensed clinicians who are done feeling stuck, underpaid, or burned out.
This is your reset button.
Come if you want to
- Launch a private practice with confidence
- Break free from insurance dependency
- Turn an existing practice into a profitable business
- Reclaim balance without sacrificing income
You'll leave with
- A personalized action plan for your practice
- Tools and templates you can use immediately
- A network of clinicians and expert mentors
- Confidence to run it like a business — without losing patient care
Build · Create · Scale
3 days to transform your practice.
Schedule · August 27–29, 2027
Detailed agenda announced soon
Build the foundation
Vision · Brand · Business model
Get crystal clear on your vision. Step into your role as a clinician-CEO. Define your brand, identify your ideal patient, and choose the business model that supports the life you want. We'll dive into profitability, pricing, and the revenue streams that fuel long-term growth.
Create the systems to grow
Systems · Marketing · AI automation
Turn ideas into infrastructure. Learn the systems, tools, and marketing strategies that attract the right patients and keep your practice running smoothly. From AI automation to patient engagement, you'll build a scalable engine that works for you — not the other way around.
Scale with confidence
Legal · Compliance · Metrics · Exit
Protect what you've built and prepare for what's next. We'll cover legal essentials, compliance, sales strategies, and the metrics that matter. Whether your goal is freedom, expansion, or an eventual exit, you'll leave with a roadmap to get there.
Ready to take control?
Join us this August in Aurora and build the practice you've always wanted.
One that serves your patients — and your life.
Stay
Hotel information.
Your home base for the two days — rooms, sessions, and everything in between under one roof.
Gaylord Rockies Resort
6700 N. Gaylord Rockies Blvd · Aurora, CO 80019