Better Patient Outcomes. Predictable Income. More Freedom.
Build a Thriving Practice. Master the Business of Medicine.
Whether you're transitioning to cash-based model or integrating a hybrid approach—this workshop is essential for every clinician.
Running a successful practice today requires more than clinical expertise. It demands entrepreneurial thinking, efficient systems, and patient-first innovation. Join us for this immersive workshop designed specifically for clinicians who are ready to take control of their business—without sacrificing the heart of patient care.
Program Chair
JJ Virgin
Certified Nutrition Specialist Board Certified In Holistic Nutrition®️
Certified Personal Trainer
What you'll gain
Clarity on Practice Models
Choose the right structure—cash or hybrid—that fits your goals.
Financial Mastery
Understand key metrics, pricing models, and profitability strategies.
Operational Efficiency
Streamline workflows, automate routine tasks, and optimize your team.
Marketing & Branding
Learn how to attract and retain your ideal patients with a modern, authentic brand.
Tech-Driven Growth
Harness digital tools to enhance patient care and scale your business.
Exit Strategy Insight
Plan for long-term success and prepare your practice for future growth—or sale.
Who Should Attend?
Physicians, nurse practitioners, and other licensed clinicians ready to:
- Launch a new private practice
- Transition away from insurance
- Improve profitability in an existing model
- Regain work-life balance and control
Hear Directly from our Program Chair on What You Can Expect
3 Days to Build a More Profitable, Scalable Practice
Day 1: Build the Foundation
Clarify your practice vision, strengthen your mindset as a clinician-CEO, define your brand and ideal patient, understand your financial foundations, and evaluate the business model that best supports your goals. Day 1 focuses on profitability, positioning, practice models, and the revenue streams that can support long-term growth.
Day 2: Create the Systems to Grow
Move from ideas to infrastructure. Day 2 focuses on the systems, team, technology, AI tools, marketing strategy, lead generation, and patient engagement pathways needed to attract the right patients and support a more efficient practice. You’ll explore how to streamline operations, build authority, and create a scalable patient acquisition engine.
Day 3: Scale with Confidence
Bring the blueprint together with legal, compliance, sales, and scale-to-sell strategies. Day 3 focuses on protecting the practice, presenting high-value programs, overcoming objections, preparing for growth, and building the systems and metrics that support long-term success, whether your goal is freedom, expansion, or eventual sale.
Walk Away With:
- A clear plan of action tailored to your unique practice goals
- Tools and templates to implement immediately
- New peer connections and expert guidance
- The confidence to run your practice like a business—without losing your passion for care
Schedule
- Types of practice models and common pitfalls
- Skill, mindset, and comfort-zone expansion
- Overview of the 3-day blueprint and “next right step”
- Introduction of faculty and mentor team
- Deb’s story: clinician to CEO
- Money mindset and charging your true value
- Growth mindset and the E-Myth for medical practice owners
- What a brand really is and why it matters now
- Choosing your niche and ideal patient so people seek you out
- Positioning examples: HRT, longevity/regenerative, weight loss, high performance
- Applying the Trusted Authority Triangle
- Small-group shares and hot seats
- The key numbers every practice owner must know
- Investors, buy vs. lease decisions, and profitability basics
- Tax strategies for practice owners
- Structuring your practice to build long-term wealth
- The Patient Success Path as the backbone of your business model
- Why programs outperform fee-for-service
- The real challenges of insurance-based care
- Inside look at Deb’s and Aimee’s practice models
- Review of key takeaways from Day One
- What we’ll build today and quick Q&A
- Core systems: CRM, team communication, tasks, memberships
- Where AI can save time and streamline workflows
- Pros and cons of leading platforms (what to look for, what to avoid)
- “Who not how”: getting out of the “I’ll do it all” trap
- Expanding through the right team and smart tech
- Why you should think “tech first” when scaling processes
- Culture, hiring, onboarding, and training
- When to use agencies and virtual assistants
- Compensation, bonuses, and incentives that drive performance
- Why niche and integration matter
- SEO & AI visibility: how patients and AI tools search for you, and simple fixes
- Social media & content: using YouTube, podcasts, and key channels to build authority and move followers into consults
- Speaking, media, and your signature talk: a simple framework that tells your story and drives action
- Collaborative partners: creating shared events and co-branded content with aligned clinicians and community partners
- Proof & referrals: turning results, reviews, and events into referral systems
- Ads as an amplifier: when to turn winning organic content into paid campaigns
- Core lead magnets: book, webinar/signature talk, video series, quiz
- Growing your list: “30 a month” mindset and list-building habits
- 180-day nurture: opt-ins, segmentation, and automation basics
- The 9-word email and other reactivation tactics
- Quick review and aligning on final-day outcomes
- Key legal, regulatory, and compliance considerations as you grow
- Pitfalls that can erode profit if ignored
- Structuring and presenting high-value programs
- Live or example-based “sales labs” to practice conversations
- Reframing the most common objections you hear
- How to turn perceived weaknesses into differentiators
- Designing your practice so it can scale—and be sellable
- Systems, documentation, and metrics buyers care about
Registration
Ready to take the next step in your practice journey?
Secure your spot today and join a community of clinicians building profitable, patient-centered practices.
Conference Venue
Gaylord Rockies Resort
6700 N. Gaylord Rockies Blvd, Aurora, CO 80019
Room Rate: $279/per night
Deadline: 8-6-26
Phone: (888) 840-3143
