Pre Conference Workshop

Aesthetics Practice
Management Workshop

Course Description

"Beautifully Profitable" is a new practice management workshop focused on aesthetics, spearheaded by Cheryl Whitman: CEO of Beautiful Forever, an aesthetics practice consulting firm, and industry expert in business development and marketing consulting. This one-day workshop will focus on understanding specific goals, planning strategies to enhance success rate, and learning best practices for road blocks and challenges. Lectures from faculty members will emphasize solutions that optimize revenue, and help attendees locate best financial matches within the marketplace. The workshop will further demonstrate how to best navigate the ever-changing landscape of digital medical technologies, in addition to time management with online platforms: all of which are engineered to help pave the road for ultimate success. Expert lecturers will additionally cover successful strategies for marketing, and how to cater to niche markets: including male aesthetic procedures and millennial patients. Harry Harctsrk, DDS will discuss the significant growth in the dental industry, coupled with the uses of dentistry for injectables and aesthetic procedures. Internationally recognized clinician Susan Murrmann, MD, FACOG will address female rejuvenation, lasers, and injectables. The course will conclude with an interactive discussion and Q&A focused on current hot topics related to the aesthetic industry, conducted by an expert panel of faculty clinicians. This workshop is designed for aesthetics practice and medical spa staff, consultants, office managers, aestheticians, front desk, concierge providers, nurse practitioners, and any attendee interested in aesthetics practice enhancement training.

Learning Objectives

  • Gain insight into how the aesthetics market is driven by the need for psychological well-being and is resilient to economic events that affect traditional markets
  • Effectively jump-start your practice with events on any budget
  • Understand keys to enhancing patient experiences in the age of digital media to rise above the competition
  • Learn about aesthetic procedures, products, and winning consultations
  • Build a brand that consumers trust and to break the competitive barrier as well as to manage your community outreach
  • Effectively identify goals, plan, and success and how to avoid road blocks
  • Learn how to accomplish this from a practice management point of view
  • Advance your understanding of expanding your equipment options and profit centers

Event Schedule

Coming Soon

Register Today!



3355 S Las Vegas Blvd
Las Vegas, NV 89109, US
(702) 607-7777

Rm Rate: $215/night
Room Rate Expires: 11-8-18
Group Code – RAGNG

A4M World Congress 2018 - The Ventian and Palazzo Resort

Save on your airfare by flying with Delta Airlines. Mention Code NMR6W and receive anywhere from a 3%-10% discount depending on class.

ADD EVENT TO MY CALENDAR 12/14/2018 07:00 AM 12/15/2018 06:00 PM America/New_York A4M World Congress 2018 Las Vegas, NV

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