Samantha Timmermann is the Ananda Health Senior Marketing Director responsible for crafting the brand identity and go-to-market strategies across the group’s brands. She is fiercely committed to helping consumers and retailers navigate the CBD marketplace and positioning Ananda Health as the trusted voice and resource for evidence-based education and world-class hemp products.
As a cross-functional team, Samantha’s department also contributes to product development and crafts tools to support sales enablement, including the AnandaMine Knowledge Base, Ananda University eLearning, and annual CBD360 events.
Her passion for accessible, high-quality healthcare can be traced back to her youth where she worked in her family-owned pharmacy and witnessed the power of educating consumers and providing innovative solutions to help them live their fullest lives.
Prior to joining Ecofibre in 2018, Samantha built the marketing department at Pharmacy Development Services where she spent significant time creating training programs and strategies to help independent pharmacies increase profits and maximize patient outcomes.
Samantha holds a bachelor’s degree with a double major in management and marketing with an emphasis on communications from Maryville University in St. Louis, Missouri.