Cheryl Whitman, CEO

Cheryl Whitman is an internationally recognized pioneer in spa and aesthetic medical business development. She is a published author, popular speaker and cosmetic marketing specialist. As founder and CEO of Beautiful Forever, Cheryl heads a successful team of executive consultants and business professionals that assist physicians in launching new profit centers, creating unique brands, planning strategic business decisions, creating beauty gallery books, ghost writing articles, composing white papers, press releases, and eBooks as well as developing complete marketing programs and private label creation plus much more.

Cheryl’s diverse background enables her to provide her clients with the highest level of personal attention, along with top-notch consulting support. Frequently quoted by news media such as the New York Times and a host of industry trade journals, she has worked with clients helping them to improve their business practices and with alliances with top leaders in the industry to provide the most cost effective options available to improve their bottom lines.

Cheryl is the author of the “Aesthetic Spa Success System,” a revolutionary program providing a turnkey educational success system and consulting services package that assists clients in brilliantly jumpstarting successful aesthetic and medical spa businesses.

Cheryl has recently authored a second book, “Beautifully Profitable, Forever Profitable” This book represents the compilation of practical, valuable and professional experience she and her team at beautiful forever have gathered over several decades. They have helped countless physicians, surgeons, med-spa owners and others create, launch and grow successful aesthetic Medical Practices and related businesses, and that experience provided the solid practical grounding for this book.